PROJECT Overview
Food Waste Prevention App
A B2B digital initiative designed to address the urgent challenge of food waste in Denmark. The project aims to address the significant issue of food waste within the retail sector, particularly focusing on the partnership between Coop Danmark A/S and its subsidiary Kvickly. Developed in collaboration with Quick Info company, which also reviewed the project’s outcome.
Client
Coop Danmark A/S
Coordinator
Quick Info Company
Project Type
Group
Tools
Figma, FigJam, Photoshop
Duration
4 weeks
The ultimate goal: Stop food waste and save the planet!
Despite efforts to minimize food waste, current systems fail to effectively address the issue.
Challenges include:
1. Frequent cancellations of orders
2. Lack of transparency in package contents
3. Confusion among employees regarding food waste management protocols
4. Absence of feedback from customers
- Desk Research
- User Interviews
- Wireframe sketching
- Prototyping
- User Testing
- Creation of two distinct menus tailored for office employees and supermarket staff.
- Integration of sales and food waste analytics to facilitate data-driven decision-making.
- Implementation of a feedback system to address employee concerns and suggestions.
DISCOVER THE PROBLEM
UNDERSTAND THE CLIENT
We researched the client’s background, goals, and challenges related to food waste management.
This included exploring their current practices, initiatives, and priorities in addressing food waste, as well as gathering information on their organizational structure, values, and key stakeholders.
EMPATHIZE WITH THE TARGET GROUP
We conducted interviews and thorough research to understand the demographics, preferences, and behaviors of the target audience. Gathered insights into their needs, pain points, and preferences related to food waste management.
The interviews included asking open-ended questions to uncover pain points, gather feedback, and validate assumptions. These are some of the questions:
– Can you describe how your store currently handles food waste?
– How do you identify and track products that are approaching their expiration date?
– What features or functionalities would you like to see in a tool specifically designed for food waste management?
COMPETITOR ANALYSIS
We conducted competor analysis to gain a comprehensive understanding of the food waste management landscape. This involved analyzing competitors and industry trends to identify strengths, weaknesses, opportunities, and threats.
DEFINE THE PROBLEM
AFFINITY DIAGRAM
By creating an Affinity Diagram, we organized and categorized the data obtained through user interviews and research, conducted in the discovery phase. This method allowed for the identification of patterns and connections, crucial for the development of our solution.
VALUE PROPOSITION CANVAS
We utilized the VPC – a strategic tool that helped us to deeply understand our client’s needs and design a tailored solution that effectively address their pains and desires.
USER PERSONA
By creating personas like Rasmus, we gained valuable insights into the real-world experiences of end-users, making sure our design solutions are customized to meet their particular requirements.
DEVELOP THE SOLUTION
Inspiration
We found inspiration in banking and supermarket app interfaces, focusing on clean, user-friendly designs with integrated analytics.
Our goal was to prioritize ease of use, particularly for employees handling orders.
Sketches
Understanding the distinct requirements of our two main client groups, we tailored the menus accordingly.
For office employees, we focused on creating a detailed yet intuitive interface with a professional appearance. In contrast, we designed the interface for supermarket staff to be simpler, offering more accessible options.
Menu Screen 1
Designed for the supermarket staff
Menu Screen 2
Designed for the office workers
“Create a bag” Screen
Where the staff customizes mystery food bags for sale
Orders Screen
View available, completed, and pending pick-up orders
User Testing
During the user testing phase, which involved 5 participants split into 2 groups, we employed the “think aloud” test method to understand their navigation process.
Each participant was assigned role-playing scenarios, with one group exploring the office employee menu and the other the supermarket staff menu. Tasks included finding customer reviews and food waste data for a specific store, and creating and publishing a bag in the Coop app. Feedback and suggestions for improvements were gathered and documented, proving valuable insights for refining our approach.
Mockups
Our aim was to create a cohesive look throughout the solution, incorporating visual elements to help in quicker information processing for clients, who often have limited time when using the app.
DELIVER THE SOLUTION
After navigating through all the steps, our solution is complete, enriched by the insights gathered, the challenges overcome, and the feedback received.