PROJECT OVERVIEW
Enhancing the Jewellery Box Experience at Den Gamle By
This project focused on creating a digital experience for Den Gamle By, an open-air museum in Aarhus, Denmark. We chose the Jewellery Box exhibition, home to a world-class collection of Danish jewellery spanning 100 years. Despite its cultural significance, the Jewellery Box lacked interactivity and attracted fewer visitors compared to other exhibits. Our goal was to design an engaging app to make the exhibition more appealing and fun for visitors.
Client
Den Gamle By
Project Type
Group
Tools
Figma, Meta Spark AR Studio, Photoshop, FigJam
Duration
4 weeks
RESEARCH AND CONCEPT DEVELOPMENT
To create a digital solution for the Jewellery Box exhibit, we began by analyzing visitor reviews on various platforms. This helped us gather valuable insights into visitors’ frustrations, needs, and expectations for their museum experience. Next, we developed an observation guide and an interview guide to prepare for on-site research and collect qualitative feedback from museum visitors. During our field research, we observed how visitors interacted with the exhibit, focusing on their behavior, engagement levels, and movement through the space. We also mapped the visitors’ journey to uncover their emotions, behaviors, and pain points while exploring the Jewellery Box.
SOLUTION DESIGN
Building on our research, we held brainstorming sessions to define our main concept and the digital solution. Our aim was to create a more engaging, interactive, and educational experience for visitors.
PROTOTYPING













